Search Engines require a volume of content that depicts authority by relative topic and concentration (using keywords)
Larger sites (50-100 pages plus) work best for optimization
Conversion (Sales Funnel)
Conversion is defined as the ability to “convert” a visitor to a customer, lead, or whatever the ultimate desired action is.
A Sales Funnel is a flow that a visitor should be led through to qualify them and get them to take a “call to action”. A sales funnel can be followed to track what is working and not working for conversion on a site.
Statistics
Basic activity statistics can be tracked on a hosting account
Either Google Analytics or another feature rich program should be used to track visitor actions, keyword activity, sales funnels, ROI, and costs and revenues for a site
Testing is an important tool that can be easily utilized and quickly tracked online. The power of advanced testing tools can quickly determine what works and improve conversion.
Page Optimization
Search engines rank specific pages, not sites. So, optimization is a page oriented tactic that must be applied across a site. Each page must receive attention and reviewed regularly.
Page optimization includes the defining of the right keywords for certain pages, and including those keywords in a specific density in the content of the page. Keyword density is one of the factors that search engines use for ranking pages
Other factors in page optimization include internal linking and navigation design.Simplifying the code allows search engines to more easily and quickly read and index site pages.
