On Page Search Optimization

SEO is generally a collection of methodologies used to optimize a web site for positioning and ranking within the search engines.  Most SEO efforts begin with what is called on-page strategies.  Far too many web sites are built, spending a few or thousands of dollars of marketing budget, then get populated with bullet points.  In addition, is anybody impressed or motivated with the introduction "Welcome to ABC!"? Usually not.

The most basic and critical element of search engine optimization is the content on the pages of the site. A common mistake is a site filled with bullet points much like a brochure. Writing real content for the site will not only provide more fuel for the search engines, it actually speaks much better to the visitors. The primary purpose of a web site and its content must be to convert visitors to purpose the site was designed. Whether that is for sales, to create leads, or even to capture the interest of a particular segment of the browsing population. So, write for the visitor and keep in mind that the search engines will be looking for a concentration of particular words that will reflect the topic of the page.

On Page SEO Factors

On-page optimization includes a variety of factors, including the optimization of specific keywords throughout a site and properly reflecting a relative topic. Site and page design can also have an effect for on-page optimization to simplify the task of search engines navigating and reading the pages. The general object is to provide a concentration of content on the pages that will reflect the topic of the particular page while at the same time making it as easy as possible for the search engine to decipher the page content from the programming code. The quicker the search engine can read the page, the more it can read and index on the site.